Marketing for engineers

In the last decade, the Northern Automotive Industry in North America has substantially increased from 158 billion in 2003 to over 250 billion in 2009. The North American market comprises mostly of Canada and Mexico. This industry uses the market integration and intra-industry marketing approach. Canada and Mexico depend on exporting their automotives to the less congested market in the United States where more consumers are hesitant to make huge purchases. The Governments of these Northern industries are responding to this increased demand by introducing trade incentives hence increasing productivity level. These incentives make the automobiles from the Northern industry cheaper than the American automobiles hence attracting more buyers. The Northern market has taken advantage of the Regional industry rationalization to boost its unique products. Examples of these products include the Volkswagen beetle, the Daimler Chrysler (The Toluca), the Ford focus and Ford futura.

The Apples, Macintosh, iPod and iTunes consumer approach to marketing has recorded significant success. These electronic companies have taken into consideration vital specific needs of the consumer. In order to generate the iphone, apple studied the consumer and realized that by manufacturing a phone which could serve both as a phone and an mp3 player would really Joydaprof, 2appeal the consumer. They knew that people needed a gadget with both features incorporated and there came the birth of iphone phones.

This marketing strategy has really worked and the demand for iphone phones is very high around the world.  The Apples, Macintosh, iPod, iTunes consumer approach to marketing is more successful than the market integration and intra-industry market approach used by the Northern automotive industry in North America. This is because the focus market for apple is world wide while the one for the Northern automotive industry is concentrated mainly on the American market.